Digital advertising allows targeting the audiences from different segment of the potential customers.

To resort to targeting them most effectively, one must understand exactly who they are and what message to convey.

Using benchmark for evaluation of activities, one can easily see where the problem lies, and can focus budget accordingly.

Such as, continuous optimization of campaigns by lowering CPC and higher conversions traffic and security.

Global marketing strategy requires prioritisation, coordination focus. Geo-targeting or geo location technology helps in communicating as effectively as possible.

Location based content segregation, traffic management.